The Canadian Sphagnum Peat Moss Association (CSPMA) is pleased to announce the hiring of a new president, Ms. Asha Hingorani. Asha is taking over from Mr. Paul Short, who will be progressively retiring after leading the association for almost 14 years.

In her former career, Asha held the position of Director of Government and Public Affairs with Wine Growers Canada. As a former journalist, she also teaches Scientific Communication in Regulatory Affairs at Algonquin College in Ottawa. She brings a

background in communications, policy development and governmental relations at the political and bureaucratic level. Her international experience and association management skills are additional strengths that will help advance and guide the needs of the Canadian horticultural peat industry.

For a transitional period extending until March 2022, Paul will act as an Advisor and Former President for the CSPMA. He will also be sharing his knowledge of the industry, specifically relating to international issues and the government relations linked to the horticultural peat industry with the new president.

As a truly pan-Canadian association, the CSPMA team will now be present in four locations: Asha Hingorani (President) in Ottawa (ON), Doris Reeve (Executive Assistant) in Edmonton (AB), Stéphanie Boudreau (Science Coordinator) in Rivière-du-Loup (QC) and Marie-Claire LeBlanc (Project and Communication Manager) in Quebec (QC).