PEAT AND SUBSTRATES

CLUSTER

The Bas-Saint-Laurent region, cradle of horticultural peat in Quebec

The Peat and Substrates Cluster (in French: Créneau d’excellence ACCORD Tourbe et substrats) exists since 2007. Its mission is to bring together the driving forces of the horticultural peat sector so that they can work jointly on their common issues. The activities implemented are aimed at supporting the development of companies in the sector, both in the  region and on a national and international scale. The focus is on strengthening industrial synergy, implementing new and innovative technologies, maintaining and increasing social responsibility and developing the sector’s own identity.

The cluster is based in the Bas-Saint-Laurent region, the cradle of horticultural peat in Quebec, because of its history (peat has been harvested there for nearly 90 years) and its strategic location (several head offices of leading companies are also located there). In addition to the Bas-Saint-Laurent region, Saguenay-Lac Saint-Jean, Côte-Nord and Centre-du-Québec are the other administrative regions where the activities of the Quebec horticultural peat industry are currently concentrated.

It is estimated that approximately 9,000 hectares (ha) have been used by the horticultural peat industry since 1930, which corresponds to about 0.06% of the total peatland areas in Quebec – whereas approximately 6,200 ha are currently in production. Quebec production, according to the ministère de l’Énergie et des Ressources naturelles (MERN) data  for 2017, is estimated at 4 million standard six-cubic-foot bales. The main uses for the material harvested are pure horticultural peat, peat used to make growing media for professional use or potting soils for amateur gardeners.

According to data compiled from companies’ members of the cluster by the Quebec Peat Moss Producers Association (APTHQ), the entire sector generates (in Quebec):

  • 2,000 full-time equivalent jobs (direct/indirect);
  • a total annual GDP of more than $210 million, nearly half of which is direct GDP;
  • fiscal and parafiscal revenues totalling close to $40 million.

Quebec peat producers also own production sites elsewhere in Canada (New Brunswick, Ontario, Manitoba, Saskatchewan and Alberta) and operate processing plants and distribution sites in the United States.

Some companies also have business locations abroad (Europe, Asia, etc.). These facilities outside Quebec represent an advantage for the cluster, both in terms of visibility and acquisition of commercial and technological knowledge.

Five-Year Action Plan and Strategic Priorities

After more than 10 years of collaboration and consultation between the members and stakeholders, the cluster is embarking on a new five-year process (2019-2024). The studies, analyses and characterizations carried out over the years, coupled with the expertise acquired through the various projects, have guided the reflections for the development of this new action plan.

The members of the cluster targeted four main strategic priorities to ensure the development of the sector during the 2019-2024 period:

  • Promote innovation so that members remain at the forefront of global market trends in their practices;
  • Ensure the development, attraction, recruitment and retention of talent;
  • Encourage social acceptability through the promotion of responsible business activities and practices as well as through a strong communications strategy;
  • Optimize internal communication and mobilization methods.

MISSION & VISION

Mission

The mission of the cluster is to bring together the driving forces of the horticultural peat sector in Quebec so that they can work jointly on their common issues.

The activities implemented are designed to support the development of companies in the sector, both in the region and on a national and international scale. The focus is on :

  • Reinforcing the industrial synergy through the establishment of partnerships and linkages;
  • Developing a business environment and human capital conducive to the emergence of innovative technologies;
  • Maintaining and increasing social responsibility;
  • Formulating and communicating the sector’s own identity

Vision

To be THE voice in Quebec and internationally of our members’ successes in responsible resource management and their contribution to scientific advances in the horticultural peat sector in order to ensure the development of the industry and the influence of Quebec players.

The members of the Peat and Substrates Cluster are (September. 2022):

121 1rst Row
Saint-Modeste (QC) G0L 3W0
Tel. : 418 862-4462
Fax : 418 867-3929
Contact : Mme Mélissa Berger >

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401 Poiré
La Pocatière (QC) G0R 1Z0
Tel. : 418 856-5917
Fax : 418 856-6405
Contact : Mr Sébastien Lange >

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98 Equipment Street
Riviere-du-Loup (QC) G5R 5W9
Tel. : 418 867-8577
Contact : Mr Serge Tanguay >

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80 Frontenac Street
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 862-6903
Fax : 418 862-4959
Contact : Mr François Provost >

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310 Saint-Pierre Street – Suite-RC-01
Riviere-du-Loup (QC) G5R 3V3
Tel. : 418 862-1823
Fax : 418 862-3726
Contact : Mrs Marie-Josée Huot >

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180, Gouverneurs Street, Suite 302
Rimouski (QC) G5L 8G1
Tel. : 418 722-3287
Fax : 418 722-3285
Contact : Mrs Sabrina Rioux >

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385A Lafontaine Street
Riviere-du-Loup (QC) G5R 3B5
Tel. : 418 862-7236
Contact : Mrs Julie Dubé >

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1 Premier avenue
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 867-8883
Fax : 418 862-6642
Contact : Mr Marc-Antoine Goulet >

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106 Lambert Road
Riviere-Ouelle (QC) G0L 2C0
Tel. : 418 852-2885
Fax : 418 852-3352
Contact : Mr François Lambert >

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315 Raymond Road
Riviere-du-Loup (QC) G5R 5Y5
Tel. : 418 862-0075
Fax : 418 862-2135
Contact : Mr Rudel Rioux >

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387 de la Plaine Road
Isle-Verte (QC) G0L 1K0
Tel. : 418 898-2364
Fax : 418 898-3273
Contact : Mr Stéphane Ouellet >

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337 Moreault Street, RC. Suite 04
Rimouski (QC) G5L 1P4
Tel. : 418 805-7444
Fax : 418 727-3640
Contact : Mrs Marie-Noëlle Otis >

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5700 4th avenue West
Quebec (QC) G1H 6R1
Tel. : 1-866-248-6936
Contact : Mr Benjamin St-Pierre >

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9340 des Meaux Street
Saint-Leonard (QC) H1R 3H2
Tel. : 514-326-9130
Contact : Mr Pierre Sabourin >

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1 Premier avenue
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 867-8883
Fax : 418 862-6642
Contact : Mr Marc-Antoine Goulet >

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1 Premier avenue
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 867-8883
Fax : 418 862-6642
Contact : M. Frédéric Caron >

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1 Premier avenue
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 867-8883
Fax : 418 862-6642
Contact : Mr Marc-Antoine Goulet >

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1 Premier avenue
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 867-8883
Fax : 418 862-6642
Contact : Mr Marc-Antoine Goulet >

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1 Premier avenue
Riviere-du-Loup (QC) G5R 4Y5
Tel. : 418 867-8883
Fax : 418 862-6642
Contact : Mr Marc-Antoine Goulet >

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1000 Principale Street
Colombier (QC) G0H 1P0
Tel. : 581-623-0279
Contact : Mr Zoël Gautreau >

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312-235 Saint-Jerome avenue
Matane (QC) G4W 3A8
Tel. : 418 562-3171
Contact : Mrs Émilie Dupont >

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527 132 Road
Isle-Verte (QC) G0L 1K0
Tel. : 418 898-6007
Fax : 418 898-3371
Contact : Mr Gaston Michaud >

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500 6th avenue
Senneterre (QC) J0Y 2M0
Tel. : 819-737-2300
Contact : Mr Sylvain Moreau >

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412 9th Road, Desrochers blvd.
La Pocatiere (QC) G0R 1Z0
Tel. : 418 856-3394
Fax : 418 856-5465
Contact : Mrs Émelie Lapierre >

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65 de l’Hotel-de-Ville Street
Riviere-du-Loup (QC) G5R 3Y7
Tel. : 418 867-6700
Contact : À venir >

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For more information about the cluster and its activities, please contact:

Stéphanie Boudreau, director
sboudreau@tourbehorticole.com

We also invite you to consult the following Website:
https://www.economie.gouv.qc.ca/bibliotheques/creneaux/tourbe-et-substrats/