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Signing of the implementation agreement of the Peat and Substrate Cluster

Riviere-du-Loup, July 8, 2020. – Québec Peat Moss Producers Association (APTHQ), in collaboration with the ministère de l’Économie et de l’Innovation (MEI), is proud to announce the signing of the implementation agreement of the Bas-St-Laurent Peat and Substrate Cluster for the 2019-2024 period.

Resulting from the ACCORD approach (governmental program for concerted action for regional development), the Peat and Substrates cluster aims to bring together the driving forces of the horticultural peat sector in the region and the province so that they can work together on their common challenges. Its members are peat moss and substrate producers, equipment manufacturers, research centres and regional development agencies.

For this new five-year action plan, the Peat and Substrate Cluster has established its action plan around 5 strategic development axes whose most important ones are innovation, talent attraction and retention and social acceptability.

“I am really happy with the renewal of this 5-year agreement for the Peat and Substrate Cluster. This third action plan is an ambitious one. Many projects are in front of us notably in terms of scientific research and social responsibility” says Mrs. Stephanie Boudreau, Director of the cluster.

For the cluster’s President, Mrs. Melissa Berger, this renewal is a great news for the future of the industry. “We are proud of the renewal of the Peat and Substrate Cluster. The cluster is an important vector that allows a significant outreach of the industry while drawing on everyone’s expertise acquired over the years. We are convinced that this great collaboration will allow the industry to innovate on global trends, develop a strong communication strategy while encouraging responsible business practices.” explains Mrs. Berger.

About APTHQ

Hosting organization for the Peat and Substrate Cluster, the Québec Peat Moss Producers Association (APTHQ)’s mission is to promote the horticultural peat industry, to represent and defend the interests of its members, to raise awareness about responsible peatland management, and to let the public know about this essential agricultural and horticultural resource that is a component of several frequently-used products.

About the ACCORD approach

The ACCORD approach is a governmental initiative which aims to develop the economy of the regions of Quebec. This approach is based on regional strengths, the mobilization and dynamism of business people in the regions, as well as the quest for excellence in Quebec’s key sectors.

For information: Stephanie Boudreau, General Manager
Peat and Substrate Cluster
sboudreau@tourbehorticole.com
418-931-5052